The innovation factory

Our Mission

At Squared we take the challenges of our changing world seriously! Sustainability is not just a thought for us, but the source of our inspiration and the needs of the user our engine. Together we rethink the DIY market and aim to create a world for builders and those dreaming to build.

Venture Spaces

Our Venture Spaces are the foundation of our activities. Based on current topics of the economy and society, we derive fields of action for our DIY industry and translate them into new business models.
#refurbishing #circular-sourcing #repair #recycling #sharing-economy #resource-efficiency
#energetic-renovation #sustainable-energy-supply #alternative-materials #circular-construction #smart-metering #condensed-spaces
#home-services #D2C #curated-consumption #social-commerce #insurance #digital-assistance #match-making
#gardening-robotics #regrowing #crop-production #prosumer #maker-spaces #smart-planters #vertical-farming
#micro-hubs #dynamic-routing #robotic-assisted #last-mile-solutions #stock-tracking #instore-experience
Circular Retail
Green Housing
Personalized Enabling Services
Urban Greens
Retail Automation

Our Setup

What unites us? A Doing-Attidude and the common belief that what we’re up to has an impact on the way we want to live tomorrow.
We are pioneers, founders, investors & DIY lovers.

Dennis Hornung
Head of Innovation Squared
Edda Becker
Senior Venture Associate
Nadja Riedel
Venture Growth Associate
Lennart Weichert
Venture Architect
Marek Willing
Venture Architect
Anika Rakowski
Expert Venture Operations
Hannah Ossenberg
Visiting Anaylst
Sebastian Wiendlocha
Prototyper (Dev.)
Jana Krön
Strategic Designer
Maike Pavenstedt
Senior Strategic Designer
Phillip Henne
Venture Growth Manager
Clemens Lermen
Senior Prototyper (Dev.)
Charlotte Benninghoven
Growth Hacker Innovations
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