By testing a variety of channels, offline as well as online, we were able to attract new customers for OBI who had already returned several times during the test phase.
D2C means trust! 54% of Gen Z consumers prefer to buy directly from brands because they believe they understand their needs better. Building a trusted brand within a short period of time is a big challenge and requires a lot of skills and resources.
Our growth experiments showed that there are a number of other sustainable use cases besides wall paint that meet the needs of our target group and seem promising in the context of a product portfolio expansion.