Venture Capital

Crafting the sustainable home of tomorrow.

We are on a mission to empower startups to build the best home & garden solutions.

Who we are

AS THE VENTURE CAPITAL ARM OF OBI, ONE OF THE LARGEST HOME DIY RETAILERS IN EUROPE, WE MAKE STRATEGIC DRIVEN INVESTMENTS IN ASPIRING ENTREPRENEURS. Become our partner in pioneering the NEW way to sustainable living.

Investment Thesis

Energy crises and climate change require a drastic shift towards energy-efficient housing. We are aware of our responsibility to have a positive and lasting impact on our customers' homes. That’s why we believe in the spaces of Prop Tech, Climate Tech, Circularity and supportive home services. Eager to hit the sweet spot: Where innovation meets sustainability.

Prop Tech

#EnergeticRenovation #ConstructionTech #FlexibleSpaces #SmartHome #AlternativeMaterials #CircularConstruction

Climate Tech

RenewableEnergy #EnergyStorage #ChargingSolutions #SmartGardening #HealthyLiving #UrbanGreens

Circular Retail

#ConsciousConsumer #SharingEconomy #Refurb  #Recycle #ZeroWaste #Repair #Resale

Home Services

#DigitalAssistance #D2C #Matchmaking  #Insurance #CuratedConsumption #AI #Communities #LastMileDelivery

Investment Strategy

OBI SQUARED is an early stage investor with direct investments in an evergreen setup. Our commitment goes beyond financial returns, because we believe in the power of strategic collaboration to drive our common growth in customers' homes & gardens.

We look for

Pre/Seed to Series A

Our sweet spot are initial investments between 250k to 1m EUR, and we have the tools to significantly increase our stake in further follow-on rounds

B2C primarily but not limited to

We have a passion for disruptive business models in the consumer space, but don’t shy away from enterprise either

Tech-driven Solutions

We believe in products that do not solely rely on pure hardware components, but create new digitally enabled solutions

We focus on

DACH & Europe

Region

Co-lead or follow

Role

What we offer

We provide much more than just capital. In addition to the advantages of cooperating with us, we give our portfolio companies access to the OBI ecosystem, a fast-growing customer base, as well as providing a platform to grow your brand awareness through one of Europe's best-known brands.

Experts & Advisors

Dedicated experts that do not only share their advice, but can also help create synergies across various disciplines (e.g. Performance Marketing, Tech, UX, Data).

Partnering

A venture client unit that is specialized in building strategic partnerships to provide a rapid integration and joint growth within our ecosystem after our initial investment.

Brand

Leveraging OBI’s industry-leading brand awareness that goes beyond its sector and is broadly recognized across 10 countries in Europe.

Customer Access

Gaining access to OBI’s unique customer base from more than 640 physical stores across Europe, five million digital heyOBI users and our valuable customer data ecosystem.

Network

Utilizing OBI’s international network of suppliers and DIY business partners, offering better terms and conditions.

Prototyping

We are builders at heart. Together we can test new ideas hassle-free and implement them on our OBI prototyping platform.