Venture Capital

Crafting the sustainable home of tomorrow.

We are on a mission to empower startups to build the best home & garden solutions.

Who we are

AS THE VENTURE CAPITAL ARM OF OBI, ONE OF THE LARGEST HOME DIY RETAILERS IN EUROPE WE MAKE STRATEGIC DRIVEN INVESTMENTS IN ASPIRING ENTREPRENEURS. Become our partner in pioneering the NEW way to sustainable living.

Investment Thesis

Energy crisis and climate change require a drastic shift towards energy-efficient housing. We are aware of our responsibility to have a positive and lasting impact on our customers' homes. That’s why we believe in the spaces of Prop Tech, Climate Tech, Circularity and supportive home services. Eager to hit the sweet spot: Where innovation meets sustainability.

Prop Tech

#EnergeticRenovation #ConstructionTech #Flexible Spaces #Smart Home #AlternativeMaterials #Circular Construction

Climate Tech

RenewableEnergy #EnergyStorage #ChargingSolutions #SmartGardening #HealthyLiving #UrbanGreens

Circular Retail

#ConsciousConsumer #SharingEconomy #Refurb  #Recycle #ZeroWaste #Repair #Resale

Home Services

#DigitalAssistance #D2C #Matchmaking  #insurance #CuratedConsumption #AI #Communities #LastMileDelivery

Investment Strategy

OBI SQUARED is an early stage investor with direct investments in an evergreen setup and an additional customer for equity options. Our commitment goes beyond the financial return, because we believe in the power of strategic collaborations to drive our common growth in customers homes & gardens.

We look for

Pre/Seed to Series A

Our homebases are initial investments between 250k to 1m EUR, but in follow-on rounds we jointly valuate what needs to be on the workbench

B2C primarily but not limited to

We have a passion for disruptive business models in the consumer space, but don’t shy away from enterprise either

Tech-driven Solutions

We believe in products that do not solely rely on on a pure hardware components, but create new digital enabled solutions

We focus on

DACH & Europe

Region

Co-lead or follow

Role

What we offer

We provide much more than just capital. In addition to the advantages of cooperating with us, we give our portfolio companies access into the OBI ecosystem, a fast-growing customer base, as well as providing a platform to grow your brand awareness through one of Europe's best-known brands.

Experts & Advisors

Dedicated experts who not only can act as advisors but also help create synergeries across various disciplines (e.g. Performance Marketing, Tech, UX, Data)

Partnering

A venture client unit that is specialized in building strategic partnerships to provide a rapid integration and joint growth within our ecosystem after our initial investment

Brand

Leveraging OBI’s industry-leading brand awareness of up to 95%*, customers in 10 countries, more than 5m heyOBI customers and more than 640 stores in total

Data Insights

Customer access - Benefit OBI’s customer data ecosystem and valuable customer insights to further improve the CVL and increase sales

Network

Utilizing OBI’s international network of suppliers and DIY business partners, offering better terms and conditions in certain negotiations.

Build

We are a builder at heart. Together we can test ideas on our OBI prototyping platform.

seeking an impactful partner?

We are thrilled to hear from you! Let’s connect and start discussing your vision for the future!

squared@obi.de